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Sapporo has been the main target of sponsorship in 2010, 2011 and 2012 with Crypton Future Media sponsoring the winter festivals. The image of Hatsune Miku would appear around the town on the public transport system around. The image portrayal of Miku that is used is "Snow Miku" (雪ミク/スノーミク), which has had a number of related merchandise released in conjunction with this version of Miku.
On February 10, 2012, Miku performed at the Snow Festival from Sapporo with a secret mini-concert that was not announced nor broadcasted. This performance was the first time that she appeared singing outside.
Snow Miku Designs[]
"Snow Miku" are the derivative forms of Miku used for the Festival.
Illustrators[]
The 2012 design was chosen via a contest. The winning entry was referred to as "Fluffy Coat Snow Miku" (ふわふわコートの雪ミク).[1]
Figurines[]
Several figurines have been released alongside this from the Good Smile Company. These figurines are usually exclusives to the festival event.
Plush[]
Project Diva/Mirai[]
Misc.[]